Top 10 Best Makeup Brands In India for Women (2025)

When it comes to makeup, finding the best makeup brands in India can feel like searching for a needle in a haystack. With countless options available, how do you choose the best ones that truly cater to your beauty needs? Whether you're a makeup novice or a seasoned pro, the perfect brand can make all the difference in enhancing your natural beauty and boosting your confidence.

In this guide, we've curated the top cosmetic brands in India for women that have not only captured the hearts of women nationwide but have also set the bar high with their exceptional quality and innovation. These brands offer diverse products that suit every skin type, tone, and preference. From luxurious formulations to budget-friendly options, these best makeup brands provide everything you need to look and feel your best.

1. Typsy Beauty

Typsy Beauty has been shaking up the beauty industry with its innovative and clean approach to makeup. As one of the best makeup brands in India, this vibrant newcomer focuses on vegan and cruelty-free products, making it a favorite among conscious consumers. Their range includes bold lipsticks, shimmering eyeshadows, and versatile face products designed to celebrate individuality and self-expression. You can explore their eyes collection, face collection, and lips collection for high-performance formulas that are gentle on your skin and kind to the planet.

 

Check Out Typsy Beauty Makeup Collections

2. Lakmé

A pioneer among Indian cosmetic brands, Lakmé has been trusted by Indian women since 1952. Known for catering to diverse Indian skin tones and types, Lakmé offers everything from everyday essentials to runway-ready glamour. Their iconic Absolute range and 9 to 5 collection are particularly popular among working women who need long-lasting, fuss-free makeup. Lakmé remains a household name due to its affordability and quality.

3. Maybelline New York

Maybelline New York is synonymous with affordability and quality. As one of the top cosmetic brands in India, Maybelline has successfully adapted its global products to suit Indian skin tones and preferences. Cult favorites like Colossal mascara and Fit Me foundation have earned Maybelline a loyal following across India.

4. MAC Cosmetics

Known for professional-grade makeup, MAC is one of the best cosmetic brands globally and holds a strong presence in India. Its bold colors and long-lasting formulas make it ideal for makeup artists and enthusiasts alike. Iconic products like Ruby Woo lipstick and Studio Fix foundation are staples in many makeup kits.

5. Nykaa Cosmetics

From an e-commerce platform to one of the leading Indian makeup brands, Nykaa has revolutionized the beauty industry in India. Offering trendy yet affordable products like lip crayons and nail polishes, Nykaa understands Indian beauty needs and delivers accordingly.

6. Colorbar

Colorbar stands out among Indian cosmetic brands for its vibrant color range and cruelty-free practices. Popular for nail polishes and lipsticks, Colorbar appeals to those who love experimenting with bold looks while staying ethical.

7. Sugar Cosmetics

Founded in 2015, Sugar Cosmetics quickly gained popularity among millennials and Gen Z consumers. Its matte lipsticks and long-lasting eyeliners are tailored for Indian skin tones and climates, solidifying its place as one of the best cosmetic brands in India.

8. L’Oréal Paris

A global giant with a strong presence in India, L’Oréal Paris offers luxurious formulations suited to Indian preferences. Products like True Match foundation and Color Riche lipsticks are favorites among beauty enthusiasts seeking premium quality.

9. Kiko Milano

This Italian brand has made waves in India with its trendy yet affordable offerings. Known for high-pigmentation eyeshadows and innovative packaging, Kiko Milano is perfect for those who love staying ahead of beauty trends.

10. Huda Beauty

Although not an Indian brand, Huda Beauty enjoys immense popularity in India due to its inclusive shade ranges and high-performance formulas. Coveted products like eyeshadow palettes and liquid lipsticks have made it a staple among makeup lovers.

Why These Brands Stand Out

These top cosmetic brands in India offer diverse options catering to various skin tones, preferences, and budgets:

• Quality: High-performance formulas that deliver consistent results.
• Inclusivity: Shade ranges designed for Indian skin tones.
• Affordability: Options ranging from budget-friendly to luxury.
• Ethical Practices: Many brands focus on vegan or cruelty-free products.

Additionally, Typsy Beauty has been leading the charge in ethical beauty with its vegan formulations available across categories like eyes, face, and lips.

Final Thoughts

The best makeup brands in India cater to every need—whether you're looking for everyday essentials or bold statement pieces. From homegrown heroes like Lakmé to international icons like MAC Cosmetics, these brands ensure you look your best while feeling confident about your choices. Whether you're a minimalist or love experimenting with colors, there’s something here for everyone!

For ethical beauty enthusiasts seeking vegan options or cruelty-free formulations, Typsy Beauty continues to shine as one of the most innovative names among Indian cosmetic brands. Explore their collections for eyes, face, or lips today!

Check Out Typsy Beauty Makeup Collections

FAQs About Makeup Brands

Q1: Which is the No. 1 makeup brand in India?

While preferences vary, Lakmé is often regarded as the top choice due to its long-standing reputation, affordability, and wide range of products.

Q2: Are there any vegan and cruelty-free makeup brands in India?

Yes! Brands like Typsy Beauty, Sugar Cosmetics, Plum Goodness, and Ruby’s Organics offer vegan and cruelty-free options.

Q3: What are essential makeup products for beginners?

Beginner essentials include foundation or BB cream, concealer, mascara, eyeliner, lipstick, and neutral eyeshadow palettes.

Q4: How often should I replace my makeup products?

Most products last 6–12 months after opening; mascara should be replaced every 3–6 months due to bacterial risks.

Q5: Which brand offers affordable yet high-quality makeup?

Maybelline New York is known for its affordable range without compromising on quality.