Built with the same actives as your skincare. The colour your lips want. The care they actually need.

You use serums to strengthen your skin barrier. You use Vitamin C for brightness. You've built a skincare routine around ingredients that actually work.
Your lip products have been ignoring all of it.
Pout Cloud is built around the same actives — Peptides for firmness and line-softening, Ceramides for barrier support, Vitamins E + C for protection. Every time you wear it, your lips are getting treated. The colour is the bonus.
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The fine lines on your lips — the ones that catch lipstick and make it look textured — don't disappear because of colour. They disappear because of care over time.
Pout Cloud's formula works on both. The blurred matte finish softens the look of lines immediately. The Peptides and Ceramides work underneath, improving lip texture with regular wear.
Wear it today for the colour. Wear it every day for the lips.

Most pigmented lip products — mattes especially — compromise your lip barrier. They sit on top of your lips, pulling moisture as the day goes on, leaving you dependent on a separate lip balm to undo the damage.
Pout Cloud builds your barrier instead of breaking it. The Ceramide-enriched formula reinforces your lips' natural moisture defence, so they finish the day in better shape than they started.
Developed for Indian skin tones — from warm everyday nudes to deep berry pops.

The Peptide and Ceramide base means you don't need a separate hydrating step before or after. The rich matte colour means you don't need a separate lipstick. The transfer-resistant formula means you don't need a liner to keep it in place.
One tube. Whipped mousse texture. Cooling metal tip. Six shades developed for Indian skin tones.
Your lip shelf just got a lot simpler.
Shop Now — ₹699
Built with Peptides, Ceramides, and Vitamins E + C. No parabens. No mineral oil. No PEGs. No D5. Vegan. Cruelty-free.
1,720+ verified reviews · 4.5★ Nykaa · 4.5★ Amazon · 4.6★ Myntra
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