ONE PRODUCT. Replaces your balm, liner & lipstick — ₹699
Pout Cloud
One Product. All Day.

5 Reasons You're About to Remove 3 Products From Your Makeup Bag

Real colour, real hydration, real staying power. One tube. Nothing else needed.

★★★★★ 4.5 · 1,720+ reviews
Nykaa
4.5
★★★★★
421+ reviews
Amazon
4.5
★★★★★
153+ reviews
Myntra
4.6
★★★★★
1,146+ reviews
No prep needed
01

No Lip Balm Prep. The Balm Is Already In It.

You know the routine: apply a lip balm first, wait for it to settle, then apply your lipstick, then watch the colour slide off because your lips were too moisturised. Or skip the balm and spend the day with dry, uncomfortable lips.

Pout Cloud is built so you don't choose. The Ceramide and Peptide base keeps lips hydrated from the first application — no separate prep step, no waiting. Apply once. You're done.

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Blurred edge — no liner needed
02

No Lip Liner. The Blurred Finish Handles It.

A sharp matte edge looks beautiful at 8am and like a different product by 10am. That's why you've been using a liner to back it up — to keep it precise, to stop it feathering, to re-define after every meal.

Pout Cloud's blurred stain finish doesn't need a liner. The soft-matte edge doesn't feather, doesn't need crisp definition, and looks intentional at every stage of wear.

One product. Zero supporting cast.

Apply once, stays all day
03

No Mid-Day Re-Application. It Actually Stays.

Transfer-resistant. Long-lasting. Blurred stain that bonds to your lips.

Pout Cloud survives your day — chai, lunch, conversations, whatever your afternoon actually looks like. You apply it once in the morning and forget about it until you're ready to take it off.

★★★★★ "Does not smudge at all. You could eat the oiliest thing and it will not move. Apply once and forget about it." — Parab, Verified Buyer
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6 Shades

Six Shades. One Price. Pick Your Daily.

No primer. No liner. No top coat. No reapplication. Just the shade you want, done.

Your whole routine in one swipe
Milk & Cookies
Everyday, zero effort
Cherry Whip
Playful, quick, done
Iced Café Latte
Sophisticated in one swipe
Peach Parfait
Bright & lifted
Mulberry Mochi
Evening depth
Strawberry Soufflé
The red that needs no work
★★★★★ "I never expected a lip balm to be this pigmented and smooth. I'm going to ditch my lipstick for this." — Typsy Customer, Verified Buyer
Shop Your Shade — ₹699
05

One Application. Two Finishes.

One coat gives you a sheer "my lips but better" tint — perfect for days when you want colour without effort.

Two coats give you full pigment payoff — rich, even coverage, blurred matte finish that looks like you tried.

Same product. Same tube. You decide how much you want from it based on how much time you have.

Shop Now — ₹699
All 6 shades
Pout Cloud Matte Lip Balm

Your whole lip routine. One tube.

Replaces your balm, liner, and lipstick. Transfer-resistant. Buildable coverage. Cooling metal tip. Peptides + Ceramides + Vitamins E & C.

₹699

1,720+ verified reviews  ·  4.5★ Nykaa  ·  4.5★ Amazon  ·  4.6★ Myntra

Shop All 6 Shades
VeganCruelty-FreeParaben-FreeMade in India