Top 15 Vegan Makeup Brands in India

Gone are the days when being vegan meant sacrificing your love for makeup. The cruelty-free beauty movement in India is blossoming, and it's time to embrace the compassionate glamour revolution! Whether you're a seasoned vegan or simply seeking ethical and sustainable options, these homegrown vegan makeup brands in India are here to prove that you can look fabulous without compromising your values.

Top 15 Vegan Makeup Brands in India

1. Typsy Beauty: The Customizable Vegan Maven

Typsy Beauty is a trailblazer in the vegan beauty space, offering a range of customizable makeup products that cater to diverse Indian skin tones. Their products are 100% vegan, cruelty-free, and formulated with natural ingredients like jojoba oil and shea butter. Typsy Beauty stands out for its innovative approach to personalization, allowing you to create makeup that perfectly matches your skin tone and preferences.

Our Recommendation: Typsy Beauty's Shade Shifter Sparkle is a game-changer. This pH-adapting lip color stays for 8+ hours and is infused with lip-loving ingredients that plump, soothe, protect, and nourish dry lips. Plus, it offers a personalized color that flatters your unique skin tone.

 

 

2. Plum Goodness: The OG Vegan Beauty Brand

Plum Goodness is a true pioneer in the world of vegan beauty, being India's first 100% vegan and cruelty-free brand. Founded by Shankar Prasad in 2013, this award-winning brand offers a wide range of products for all your skin, hair, and body care needs. From their cult-favorite Green Tea range to their #Empties4Good recycling initiative, Plum Goodness is a trailblazer in the world of ethical and sustainable beauty.

Our Recommendation: Plum Goodness' NaturStudio All-Day-Wear Kohl Kajal is a must-have for those seeking an intense, smudge-proof eye look that's also gentle on your peepers. This 2-in-1 eye pencil kajal and eyeliner comes with a free sharpener, ensuring precision application every time.

3. Disguise Cosmetics: The Vegan Chameleon

Disguise Cosmetics is the ultimate vegan chameleon, allowing you to seamlessly transition between different looks without leaving a trail of cruelty. As one of the first homegrown PETA-approved vegan cosmetics brands in India, Disguise offers a wide range of reasonably priced makeup and skincare products. Their hydrating and smooth lipstick formulations are a fan favorite, while their eye shadows, eyeliner pencils, and multi-purpose glow sticks offer endless possibilities for experimentation.

Our Recommendation: Disguise Cosmetics' Matte Liquid Lip Cream is a game-changer for those seeking a long-lasting, pigmented lip color that doesn't compromise on ethics or quality. With a wide range of shades that flatter diverse Indian skin tones, this lipstick is a must-have for your vegan makeup collection.

4. Asa Beauty: Luxury Meets Sustainability

Asa Beauty is the epitome of luxury clean beauty, offering nourishing makeup products with a sustainable twist. Founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan in 2021, this brand embraces sustainability through minimal plastic usage, refillable packaging, and a commitment to reducing waste. Their range of lip products, concealers, foundations, finishing powders, and mascaras will leave you mesmerized by the power of ethical beauty.

Our Recommendation: Asa Beauty's Face Stick with SPF 15 is a true multitasker, doubling as a foundation and concealer. Its creamy formula provides buildable coverage, allowing you to control your desired level of glamour while protecting your skin from harmful UV rays.

5. Iba Cosmetics: Halal Beauty, Vegan Approved

Iba Cosmetics, founded by sisters Grishma and Mauli Teli in 2014, is a trailblazer in the world of halal beauty. This 100% vegan, cruelty-free, and halal-certified brand uses only pure, natural ingredients while avoiding animal-derived components, alcohol, and harsh chemicals. From their waterproof liquid foundations to their wax-based, sensitive-eye-friendly mascaras, Iba Cosmetics caters to diverse needs without compromising on ethics or quality.

Our Recommendation: Iba Cosmetics' Micellar Water infused with chamomile extracts is a gentle yet effective makeup remover that will leave your skin feeling refreshed and rejuvenated after a long day of slaying.

6. Kiro Clean Beauty: Nature's Radiant Embrace

Kiro Clean Beauty is a true embodiment of the synergy between nature and science. Their paraben-free, vegan, and cruelty-free products are infused with nourishing ingredients like jojoba oil, vitamin C, and marula oil, ensuring your skin is pampered while you slay. Prepare to be wowed by their commitment to clean beauty without compromising on performance.

Our Recommendation: Kiro Clean Beauty's Afterglow Lip & Cheek Tint - Rose Apple 02 is a game-changer for those seeking a natural, buildable lip and cheek color that nourishes as it enhances. With shades that flatter diverse Indian skin tones, this tint is a must-have for your vegan makeup arsenal.

7. Nyor: The Dewy Dew Drops of Assam

Nyor, which translates to "dew drops" in Assamese, is a brand that embodies the essence of organic, cruelty-free beauty. Their PETA-certified, paraben-free, and vegan products are a luxuriant treat for your skin, offering a glowy, dewy finish that will have you radiating from within.

Our Recommendation: Nyor's Lip and Cheek Tint is a versatile, multi-purpose product that will have you glowing like a radiant goddess. With its buildable pigmentation and nourishing formula, this tint is a must-have for achieving that coveted "no-makeup" makeup look.

8. SoulTree: Ayurvedic Artistry, Vegan Approved

SoulTree is a brand that seamlessly blends the ancient wisdom of Ayurveda with modern, vegan-friendly formulations. Their European-certified natural and organic products are a treat for those seeking a holistic approach to beauty, without compromising on ethics or quality.

Our Recommendation: SoulTree's Kajal is a game-changer for those seeking a smudge-proof, long-lasting eye look that's also gentle on your peepers. Infused with nourishing ingredients like almond oil and vitamin E, this kajal is a must-have for your vegan makeup bag.

9. FAE Beauty: Unfiltered, Unapologetic, Vegan

FAE Beauty is a brand that celebrates authenticity and inclusivity, offering a range of vegan, cruelty-free products that cater to diverse Indian skin tones. From their versatile lipstick shades to their buildable matte lipsticks, FAE Beauty is all about empowering you to embrace your true self, without filters or apologies.

Our Recommendation: FAE Beauty's Buildable Matte Lipstick is a game-changer for those seeking a long-lasting, pigmented lip color that doesn't compromise on ethics or quality. With shades that flatter diverse Indian skin tones, this lipstick is a must-have for your vegan makeup collection.

10. Daughter Earth: Ayurvedic Alchemy, Vegan Approved

Daughter Earth is a brand that masterfully blends Ayurveda and biochemistry, offering plant-based, vegan, and cruelty-free products that nourish your skin while respecting the environment. From their exotic ingredient list to their commitment to education and wildlife conservation, Daughter Earth is a true embodiment of ethical beauty. Their limited range of skincare, haircare, and makeup products, including concealers, lipsticks, and eye shadows, is a testament to their dedication to quality over quantity.

Our Recommendation: Daughter Earth's Lip and Cheek Tint is a versatile, multi-purpose product that will have you glowing like a radiant goddess. With its buildable pigmentation and nourishing formula, this tint is a must-have for achieving that coveted "no-makeup" makeup look.

11. Ruby's Organics: Innovative Plant-Based Formulas

Ruby's Organics is a brand that brings clean, uncomplicated, and purposeful makeup products built on innovative plant-based formulas. Their goal is to encourage a culture that supports individuality and self-expression. From their award-winning crème blushes to their moisturizing primers, Ruby's Organics offers a range of products that do more than just sit on the surface, adding nourishment with active skincare ingredients.

Our Recommendation: Ruby's Organics Crème Blush is a must-have for those seeking a natural, dewy flush of color. With its buildable pigmentation and nourishing formula, this blush is perfect for achieving that coveted "lit-from-within" glow.

12. Ilana Organics: Empowering Authentic Beauty

Ilana Organics is a brand that empowers people to discover their authentic selves through a range of cruelty-free, toxin-free, and environmentally friendly products. From their multi-use tints to their organic highlighters, Ilana Organics offers a range of makeup products that celebrate natural beauty while being kind to the planet.

Our Recommendation: Ilana Organics Celestial Pop Highlighter is a game-changer for those seeking a natural, radiant glow. This cream-based gel highlighter is enriched with soothing agents like aloe vera, glycerin, and coconut oil, ensuring a non-cakey, luminous finish.

13. Paul Penders: Natural and Organic Makeup Pioneer

Paul Penders is one of the first vegan beauty brands in the world, started by animal rights activist and environmentalist Paul Penders. Their products are fortified with Levens*ESSENTIE Gold™, a 100-year-old superblend of natural herbs, vitamins, and antioxidants that restore and enrich your natural hair and skin. From their moisture-rich lipsticks to their volumizing mascaras, Paul Penders offers a range of natural and organic makeup products that are both effective and ethical.

Our Recommendation: Paul Penders Natural Mascara is a must-have for those seeking voluminous and lengthened lashes without compromising on ethics. This natural formula is enriched with nourishing ingredients like vitamin E and panthenol, ensuring your lashes look luscious and healthy.

14. Lotus Herbals: Botanical Beauty, Vegan Approved

Lotus Herbals is a brand that harnesses the power of botanicals to offer a range of vegan, cruelty-free makeup products. From their long-lasting lip colors to their smudge-proof kajals, Lotus Herbals offers a range of makeup essentials that are both effective and ethical. Their commitment to using natural, plant-based ingredients ensures that your skin is nourished while you slay.

Our Recommendation: Lotus Herbals Ecostay Long Lasting Lip Color is a game-changer for those seeking a long-lasting, pigmented lip color that doesn't compromise on ethics or quality. With a range of shades that flatter diverse Indian skin tones, this lip color is a must-have for your vegan makeup collection.

15. Tinge: Customized Vegan Beauty

Tinge is a brand that celebrates the art of customization, offering a range of vegan, cruelty-free products that cater to diverse Indian skin tones. Founded by makeup artist Sabrina Suhail, Tinge is unique in offering the option to customize lipstick shades and foundations according to your skin tone through their website. Their long-lasting liquid lip colors and refillable products are a testament to their commitment to minimizing waste and maximizing beauty.

Our Recommendation: Tinge's Customizable Lipstick is a game-changer for those seeking a personalized lip color that flatters their unique skin tone. With the ability to customize the shade to your liking, this lipstick is a must-have for achieving that perfect pout.

FAQs:

Are vegan makeup products as effective as their non-vegan counterparts?

Absolutely! Many vegan makeup brands in India use high-quality, plant-based ingredients that are just as effective (if not more) than their non-vegan counterparts.

How can I be sure a brand is truly vegan and cruelty-free?

Look for certifications from organizations like PETA or Leaping Bunny, which ensure that a brand's products and practices are truly vegan and cruelty-free.

Are vegan makeup products more expensive?

Not necessarily. While some luxury vegan brands may be pricier, many affordable options exist among the top vegan cosmetics brands in India.

Do vegan makeup products have a shorter shelf life?

Not at all! Many vegan brands use natural preservatives that ensure their products have a comparable shelf life to non-vegan counterparts.

Are vegan makeup products suitable for all skin types?

Yes! Vegan brands cater to diverse skin types and concerns, offering a wide range of products for different needs.

Embrace the compassionate glamour revolution and unleash your inner vegan goddess with these cruelty-free, high-performance makeup brands. Remember, true beauty lies in embracing your values while indulging in a little (ethical) self-love. 

Slay responsibly!