Top 9 Vegan Makeup Brands In India: Updated List 2025

Who says going vegan means giving up on glam? Today, the cruelty-free beauty movement in India is thriving, offering endless options for makeup lovers who care about the planet and its creatures.

Whether you're new to the vegan lifestyle or simply looking for ethical and sustainable beauty picks, these incredible vegan makeup brands in India prove you can slay every look without compromising your values.

Say hello to guilt-free glam with these amazing vegan and cruelty-free makeup brands in India!

Top 9 Vegan Makeup Brands In India

1. Typsy Beauty: The Customizable Vegan Maven

Typsy Beauty is a trailblazer in the vegan beauty space, offering a range of customizable makeup products that cater to diverse Indian skin tones.

Their products are 100% vegan, cruelty-free, and formulated with natural ingredients like jojoba oil and shea butter. Typsy Beauty stands out for its innovative approach to personalization, allowing you to create makeup that perfectly matches your skin tone and preferences.

Our Recommendation: Typsy Beauty's Shade Shifter Sparkle is a game-changer. This pH-adapting lip color stays for 8+ hours and is infused with lip-loving ingredients that plump, soothe, protect, and nourish dry lips. Plus, it offers a personalized color that flatters your unique skin tone.

Must-Try Products from Typsy Beauty:

Hangover Proof-Full Coverage Concealer: Wave goodbye to dark circles and blemishes with this long-lasting, full-coverage concealer. Its vegan formula doesn’t just cover imperfections, it nourishes your skin, making it a must-have for flawless, hangover-proof mornings. Perfect for busy bees and night owls alike!

Current Deal Price: ₹1,080 (10%OFF)

Reviews: 4.8 (114)

On The Go Brushes-Set Of 6 Vegan Makeup Brushes: Your perfect travel companion! This is the most versatile and best vegan makeup brushes​ set is designed for seamless application on the go. From contouring to blending, these high-quality vegan brushes will help you create a professional look effortlessly. Compact, stylish, and cruelty-free, what more could you ask for?

Current Deal Price: ₹934 (10%OFF)

Reviews: 4.6 (76)

Silk Cushion Combo-Contour, Shimmer & Highlighter: Elevate your makeup game with this luxurious trio! The Silk Cushion Combo offers buildable pigments for contouring, highlighting, and adding a touch of shimmer. Its smooth, cushiony texture ensures a radiant finish that feels like second skin. Ideal for creating versatile looks, from everyday elegance to party-ready glam.

Current Deal Price: ₹2,999 (20%OFF)

Reviews: 4.7 (99)

Whether you're stepping out for a casual brunch or a glamorous night out, Typsy Beauty has you covered. Explore their thoughtfully crafted, multifunctional products that are as kind to the planet as they are to your skin.

2. Plum Goodness: The OG Vegan Beauty Brand

Plum Goodness is a true pioneer in the world of vegan beauty, being India's first 100% vegan and cruelty-free brand. Founded by Shankar Prasad in 2013, this award-winning brand offers a wide range of products for all your skin, hair, and body care needs.

From their cult-favorite Green Tea range to their #Empties4Good recycling initiative, Plum Goodness is a trailblazer in the world of ethical and sustainable beauty.

Our Recommendation: Plum Goodness' NaturStudio All-Day-Wear Kohl Kajal is a must-have for those seeking an intense, smudge-proof eye look that's also gentle on your peepers. 

3. Disguise Cosmetics: The Vegan Chameleon

Disguise Cosmetics is the ultimate vegan chameleon, allowing you to seamlessly transition between different looks without leaving a trail of cruelty. As one of the first homegrown PETA-approved vegan cosmetics brands in India, Disguise offers a wide range of reasonably priced makeup and skincare products.

Their hydrating and smooth lipstick formulations are a fan favorite, while their eye shadows, eyeliner pencils, and multi-purpose glow sticks offer endless possibilities for experimentation.

Our Recommendation: Disguise Cosmetics' Matte Liquid Lip Cream is a game-changer for those seeking a long-lasting, pigmented lip color that doesn't compromise on ethics or quality. With a wide range of shades that flatter diverse Indian skin tones, this lipstick is a must-have for your vegan makeup collection.

4. Asa Beauty: Luxury Meets Sustainability

Asa Beauty is the epitome of luxury clean beauty, offering nourishing makeup products with a sustainable twist. Founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan in 2021, this brand embraces sustainability through minimal plastic usage, refillable packaging, and a commitment to reducing waste.

Their range of lip products, concealers, foundations, finishing powders, and mascaras will leave you mesmerized by the power of ethical beauty.

Our Recommendation: Asa Beauty's Face Stick with SPF 15 is a true multitasker, doubling as a foundation and concealer. Its creamy formula provides buildable coverage, allowing you to control your desired level of glamour while protecting your skin from harmful UV rays.

5. Iba Cosmetics: Halal Beauty, Vegan Approved

Iba Cosmetics, founded by sisters Grishma and Mauli Teli in 2014, is a trailblazer in the world of halal beauty. This 100% vegan, cruelty-free, and halal-certified brand uses only pure, natural ingredients while avoiding animal-derived components, alcohol, and harsh chemicals.

From their waterproof liquid foundations to their wax-based, sensitive-eye-friendly mascaras, Iba Cosmetics caters to diverse needs without compromising on ethics or quality.

Our Recommendation: Iba Cosmetics' Micellar Water infused with chamomile extracts is a gentle yet effective makeup remover that will leave your skin feeling refreshed and rejuvenated after a long day of slaying.

6. Kiro Clean Beauty: Nature's Radiant Embrace

Kiro Clean Beauty is a true embodiment of the synergy between nature and science. Their paraben-free, vegan, and cruelty-free products are infused with nourishing ingredients like jojoba oil, vitamin C, and marula oil, ensuring your skin is pampered while you slay.

Prepare to be wowed by their commitment to clean beauty without compromising on performance.

Our Recommendation: Kiro Clean Beauty's Afterglow Lip & Cheek Tint - Rose Apple 02 is a game-changer for those seeking a natural, buildable lip and cheek color that nourishes as it enhances. With shades that flatter diverse Indian skin tones, this tint is a must-have for your vegan makeup arsenal.

7. SoulTree: Ayurvedic Artistry, Vegan Approved

SoulTree is a brand that seamlessly blends the ancient wisdom of Ayurveda with modern, vegan-friendly formulations. Their European-certified natural and organic products are a treat for those seeking a holistic approach to beauty, without compromising on ethics or quality.

Our Recommendation: SoulTree's Kajal is a game-changer for those seeking a smudge-proof, long-lasting eye look that's also gentle on your peepers. Infused with nourishing ingredients like almond oil and vitamin E, this kajal is a must-have for your vegan makeup bag.

8. FAE Beauty: Unfiltered, Unapologetic, Vegan

FAE Beauty is a brand that celebrates authenticity and inclusivity, offering a range of vegan, cruelty-free products that cater to diverse Indian skin tones. From their versatile lipstick shades to their buildable matte lipsticks, FAE Beauty is all about empowering you to embrace your true self, without filters or apologies.

Our Recommendation: FAE Beauty's Buildable Matte Lipstick is a game-changer for those seeking a long-lasting, pigmented lip color that doesn't compromise on ethics or quality. With shades that flatter diverse Indian skin tones, this lipstick is a must-have for your vegan makeup collection.

9. Daughter Earth: Ayurvedic Alchemy, Vegan Approved

Daughter Earth is a brand that masterfully blends Ayurveda and biochemistry, offering plant-based, vegan, and cruelty-free products that nourish your skin while respecting the environment.

From their exotic ingredient list to their commitment to education and wildlife conservation, Daughter Earth is a true embodiment of ethical beauty. Their limited range of skincare, haircare, and makeup products, including concealers, lipsticks, and eye shadows, is a testament to their dedication to quality over quantity.

Our Recommendation: Daughter Earth's Lip and Cheek Tint is a versatile, multi-purpose product that will have you glowing like a radiant goddess. With its buildable pigmentation and nourishing formula, this tint is a must-have for achieving that coveted "no-makeup" makeup look.

Are vegan makeup products as effective as their non-vegan counterparts?

Yes, vegan makeup products are highly effective and often better for your skin. They are made with plant-based ingredients that are gentle, nourishing, and free from harsh chemicals. Many vegan brands focus on high-performance formulas and advanced research to deliver exceptional results comparable to non-vegan products.

How can I be sure a brand is truly vegan and cruelty-free?

Check for certifications like PETA’s "Cruelty-Free" logo or Leaping Bunny certification, which verify a brand’s commitment to vegan and cruelty-free practices. You can also look for transparent ingredient lists and research the brand’s policies on animal testing. Many brands proudly display their ethical credentials on their websites and packaging.

Are vegan makeup products more expensive?

Not always! While luxury vegan brands can be on the pricier side, there are plenty of affordable options offering excellent quality. With increasing demand, many brands are creating vegan makeup at competitive prices to suit every budget. Choosing vegan doesn't mean compromising on affordability or effectiveness.

Do vegan makeup products have a shorter shelf life?

No, vegan makeup products often use natural preservatives like essential oils and plant extracts, which ensure a long shelf life. Proper storage, such as keeping them in a cool, dry place, will maintain their quality and effectiveness just like traditional products. Always check the expiration date for best results.

Are vegan makeup products suitable for all skin types?

Yes! Vegan brands cater to diverse skin types and concerns, offering a wide range of products for different needs. Embrace the compassionate glamour revolution and unleash your inner vegan goddess with these cruelty-free, high-performance makeup brands.